That Bull***t is Not for You!

As you know, we are working on a new book, “Stop Losing and Win.” When we finished the first draft of
the first part, we asked our sister-in-law for feedback. She sent us two double-spaced pages, rich with
great ideas and lots of emotion. Here is a sample:
Hard to fight societies view of being defined by shape and size. The way women are portrayed in
advertisements is so detrimental to normal people’s self-esteem. Airbrushing and totally
changing cellulite and curves promotes unfair expectations.
Oh, they have us running around in circles, chasing our tails when we should be confident and proud,
solving the world’s problems. Who are they? We could blame the beauty industry, the fashion industry,
men, society, but the fact is that we are all complicit in oppressing women, immobilizing women with
messages about how we need to be “less.”
Our message to you is that we want you to be more. Go ahead and take up space, use resources, and
make some noise. Just because the whole planet is complicit in its effort to shut you up and shut you
down, you don’t have to buy into it. It’s a crippling message, so see if you can rise above it, at least some
of the time.
What makes “Stop Losing and Win” different from other weight management schemes? We want you to
be more, not less: More healthy, more energetic, more confident, and more yourself. When you read,
see, or hear the negative stuff, shake it off. That bulls***t is not for you!